Charlotte’s housing market is changing fast. New residents are moving in, but instead of just filling apartment buildings, many are choosing something different—build-to-rent homes.
These are not traditional single-family homes that happen to be for rent. Build-to-rent (BTR) communities are entire neighborhoods of professionally managed homes, designed specifically for long-term renters. They offer modern layouts, private garages, and shared amenities, creating a new level of competition for apartment owners.
Charlotte Is a Top Market for Build-to-Rent
In 2025, more than 5,300 BTR homes are under construction across the Charlotte-Concord-Gastonia metro area. Over 2,300 of those are within city limits, according to Axios. That puts Charlotte among the most active BTR markets in the country.
Developers like Crescent Communities and Pretium are leading the way with projects such as HARMON Ballantyne and HARMON Five Points. These neighborhoods are designed from the ground up for renters who want the feel of a home without the commitment of buying.
Why Renters Are Choosing BTR Over Apartments
Several factors are making build-to-rent more appealing than traditional multifamily housing:
- Homeownership is more expensive. Between rising interest rates and high home prices, many renters are priced out of buying.
- Lifestyle preferences have shifted. More renters want privacy, space, and modern features, even if they’re not ready to purchase a home.
- Charlotte is still growing fast. The city is adding over 100 new residents per day, many of whom are remote workers or young families looking for low-maintenance housing.
Feature | Traditional Apartments | Build-to-Rent Communities |
Unit type | Stacked or side-by-side units | Detached or townhome-style homes |
Amenities | Shared (gyms, laundry rooms) | Private garages, fenced yards |
Management style | On-site or remote | Institutional, consistent |
Target renter | Singles, couples, students | Families, remote workers |
Build-to-rent fills this need by offering townhomes and detached homes with the amenities and service levels renters expect.
How This Impacts Apartment Owners
If you own or manage a 10 to 50-unit property, you may already be seeing signs of change. Prospective tenants are comparing your units to homes with yards, garages, and parks. Even if the rent is similar, the lifestyle difference can sway their decision.
Here are three key ways BTR affects your business:
- Retention becomes harder. Long-term renters might leave for more space, especially if you can’t offer comparable upgrades.
- Tenant expectations increase. Even in older buildings, renters want smart locks, in-unit laundry, and quick response times.
- Marketing has to level up. BTR developers are using professional photography, high-end branding, and digital tools to attract tenants.
You’re no longer just competing with other landlords. You’re up against full-service communities with national marketing budgets.
What You Can Do to Stay Competitive
The good news is you don’t need to match every feature. Many renters still value local ownership, responsive service, and walkable locations. Here are a few strategies that work:
- Highlight what makes your property unique. Focus on neighborhood walkability, proximity to transit, or a quieter community feel.
- Upgrade where it counts. Small improvements like new appliances, smart thermostats, or fresh paint can make a big impact.
- Streamline your systems. Online applications, fast maintenance response, and flexible leasing options help you compete on service, not just amenities.
Most importantly, keep your property’s story clear. Let potential renters know why your building is a great fit for their needs.
Bottom Line Property Management helps owners across the Charlotte metro stay competitive with expert marketing, professional tenant communication, and hands-on support.
