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How To Get More Bookings: Lighting Strategies for Furnished and Short-Term Rentals

How To Get More Bookings: Lighting Strategies for Furnished and Short-Term Rentals

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Want to turn your rental into a place guests can't stop booking?


Secret guests don't know...and most hosts never tell you. Hosting Tips: It's not the expensive couch or artwork that makes your rental feel luxurious. It's the LIGHTING. Lighting is by far the most inexpensive and quickest way to make any rental feel warm, luxurious and every bit of that nightly rate.


And the best part?


Arc floor lamps are one of the simplest lighting upgrades possible. They instantly add height, drama and ambient glow. All without having to drill one hole in your ceiling. Ideal for hosting bosses who won't let you make permanent changes.


Here's exactly how to use them...

Here's what's coming up:

  • Why Lighting Matters More Than You Think


  • The Best Lighting Setup For Every Room


  • How To Choose The Right Arc Floor Lamps

Why Lighting Matters More Than You Think

Lighting isn't just important so people can see your space. Lighting sets the mood the instant your guest steps foot (or scrolls through your listing) into your home.


Think about it like this...


Think about how someone shops your 50 rentals. In seconds, they are deciding whether or not to spend more time on yours. Dark rooms with shadows are passed over. Bright, warm, welcoming rooms get booked. Literally.


PLUS, it's been proven. Listings with clean, bright photos receive 61% more views than listings with dark photos. More views translate into more bookings.


But it goes deeper than just looking nice.


Lighting affects mood. Seriously. 53% of buyers concerned with natural lighting said improving mood and mental well-being was their primary motivator. Everyone wants to feel happy when they're in a room, and arc floor lamps can help guests bask in that warm sunshine feeling even if your room isn't blessed with windows. Thinking of picking up some of the best floor lamps for living rooms? That's where they really shine.


Here's why arc floor lamps work so well for rentals:


  • No setup required: Plug and play. Ideal for temporary rentals.


  • They fill awkward spaces: Got an awkward corner lurking behind your sofa? Problem solved with an arc lamp.


  • They seem pricey: Good arc lamps arching over seating areas make your entire room look custom built.


Pretty cool, right?


The thing is... Lighting is the easiest way to get the most bang for your buck with your rental. And arc floor lamps are the MVP of that game.

The Best Lighting Setup For Every Room

Okay, onto the juicy bits. Number one faux pas... Using only one strong overhead light! That lonely bulb blows ugly, flat shadows. It makes rooms look smaller and cheap.


The fix? Layered lighting.


Layered lighting simply refers to having multiple sources of light at various elevations. Arc floor lamps are ideal for this (pun intended). Here's a look room by room.

Living Room

Your living room is the soul of your rental. It's also the very first picture your guests see.


Position an arc floor lamp so that it bends over your couch or seating area. This provides nice soft downward lighting you can read or relax by. Add a table lamp or two for ambiance.


Ok ... Distribute the light... so there are no shadows. Shadows make a room feel smaller.

Bedroom

Bedrooms should make guests feel relaxed and comfy. Bright white light just shuts that atmosphere down.


Try using warm-colored bulbs and add an angular floor lamp in the corner to bathe the walls in soft light. Don't forget bedside lamps as well. No one likes to have to traipse across the room to turn a light on.

Home Office Nook

More renters are spending time working from your property than ever. Having adequate lighting in a workspace is a massive bonus.


An arc floor lamp over a desk provides directed lighting while saving desk space. Little details like this catch the attention of remote workers.


Because lighting tricks peoples' perception of space. Even small spaces feel larger with proper lighting arrangement when photographed. Larger rooms sell more. Period.

How To Choose The Right Arc Floor Lamps

You are convinced about arc floor lamps. Now how do you choose?


Arc lamps can range from poor quality or flimsy-looking to really well-made. Pick the wrong one and you get a bobble-head lamp that looks tacky or falls over if you touch it. Pick the right one and it can pull a room together.


It has a heavy weighted base. This is critical. Arc lamps throw light very far, so they tend to tip over easily. Get one with a marble base if you can. Marble looks expensive and it's heavy.


Position. Measure the distance from where the lamp will sit and where you want it to reach. You don't want the bulb dangling down ridiculously far, or hovering inches above the surface.


Dimmable bulbs that are warm. Stay away from bright blue-white bulbs. Opt for warm white whenever possible. Even better if you can find dimmers for your lights. Being able to dim your lights allows guests to create the perfect ambiance for movie night or a calm night in.


Neutral finish. Black, brass, and chrome all go in nearly any room. Neutral finishes will allow your lamp to match whatever furniture you change out in the future.


A few words on durability... Keep in mind this is a rental. Your belongings are going to get trashed. Pay more for better construction so you don't have to replace lamps every couple months.


A little bit spent upfront will reward you tenfold. Think about how home staging allows 83-86% of buyers to picture themselves living there. Translate that same concept to rentals. The more staged/light your space is, the easier it'll be for guests to imagine themselves there.

Wrapping Up Your Lighting Strategy

There you have it. Lighting is that little extra that makes your rental blah or ones that fill up your calendar months ahead.


Truth is, you don't have to spend a lot of money. You just have to be clever about it. Arc floor lamps provide the best value. They are versatile, elegant looking and require no installation.


Here's a quick recap of what to do:


  • Ditch the single harsh ceiling light and layer your lighting instead


  • Use arc floor lamps to fill corners and arch over seating areas


  • Choose lamps with a heavy base, warm dimmable bulbs, and a neutral finish


  • Light every room so there are no dark corners in your photos


Follow these tips and your property photos will shine, your reviews will get better, and your calendar will be booked.


Now go grab a couple of arc floor lamps and watch what happens.


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